InFluent Marketing is led by Jim and Jeff Zellner – proven marketing professionals with over 40 combined years of experience in marketing and advertising with backgrounds in both digital and traditional media. Additionally, Influent personnel range from PhD professors to a world-renown Samurai team builder and motivational speaker.
Influent’s mission is to partner with organizations to define marketing strategies and achieve desired results.
We recognize that even within industries every client is different. We custom tailor every approach to fit the needs of that specific client. There are no cookie cutter campaigns.
“The ultimate goal of marketing is to increase revenue and maximize profitability. It is not to be cool for the sake of being cool. It is not to be innovative for the sake of innovation. Nor is about winning awards. The goal is to achieve desired results and win the marketplace.”
Jeff Zellner has worked as a digital marketing specialist for the past 10 years. He has designed websites for large corporate chains as well as for education and local organizations. For the past 4 years Jeff worked as a Certified Google Professional managing digital marketing campaigns for companies such as Ace Hardware and Benjamin Moore Paints.
Jim Zellner has built a 40-year career in sales and marketing management. He is well versed in strategic planning, market research, leadership and media planning. Jim has been instrumental in marketing plan development and implementation and has been a presenter at the Michigan Newspaper Association, The Ohio Newspaper Association and The Electric Thermal Storage Manufacturers’ Association.
Research – every good plan needs to be built on a strong foundation. Research is that foundation. We work with our clients to ascertain the best messages and methodologies to use to create desired results. Research may include customer surveys, competitive analysis, employee perceptions and satisfaction, unaided brand recognition and more.
Strategic Planning – an organization is only as good as its strategic plan. We will work with you to develop a plan that is inclusive and flexible. Simply put, the plan will ensure that all employees are marching in the same direction – at the same tempo, creating maximum efficiency and desired results.
Graphic and Web Design – While we don’t believe in creativity for the sake of creativity – we do believe your message needs to stand out in a crowd of messages bombarding your potential customers on a daily basis. We also believe your website is your virtual front door. We will design materials and a web presence that portrays the desired image of your organization.
Digital Marketing and Advertising – We have the experience and ability to build custom digital advertising campaigns that target your clients. What this means is we eliminate as much waste audience as possible by placing ads only with people who have demonstrated a propensity to purchase your product or service. Ads are not pushed out to everyone in a geographic area – they are pulled in only by those with a history of interest in your product or service. This also includes social media marketing as well as search engine optimization and reputation management.
Leadership and Team Building – We can work with you to build a strong, cohesive team of leaders at every level. Day to day front line decisions affect profitability as much or more than c-suite decisions. We focus on building an accountable team focused on the mission, vision and success of the organization.